Smyrna Pet Food Ltd. (“Smyrna Pet”) sets out in this Privacy Policy the principles it follows when collecting and using personal data obtained through the website (“Website”) depending on the users’ (“User(s)”) consent.
Personal Data That May Be Collected
Smyrna Pet may collect the following personal data of the User on the Website, depending on the User’s access to the Website and the transactions they perform:
- Identity Information
- Transaction Security Information
- IP Information
- Legal Transaction and Compliance Information
- Contact Information
- Request/Complaint Management Information
- User Information
- Incident Management Information
- User Transaction Information
Smyrna Pet may collect other information that may be necessary for the performance of the services subject to the Website and that is considered personal data under the Personal Data Protection Law and all relevant legislation. The User explicitly consents to the processing of data that they may share with Smyrna Pet at their own discretion, within the scope and for the purposes specified in this Privacy Policy.
Pursuant to Articles 3 and 7 of the Personal Data Protection Law, data that has been rendered anonymous in an irreversible manner shall not be considered personal data under the provisions of said law, and processing activities related to such data shall be carried out without being bound by the provisions of this Privacy Policy.
Use of “Cookies”
Smyrna Pet automatically collects data such as sections visited and areas clicked during Users’ navigation on the Website. This data, obtained through the technology known as “cookies,” consists of statistical information. The purpose of this technology is to make the content of the sections visited by Users more easily accessible from their first visit to the site. Most browsers are designed to accept these “cookies,” which are technical communication files; however, Users may change their browser settings at any time to prevent cookies from being received or to be notified when a cookie is sent.
Smyrna Pet reserves the right to associate Users’ behavior on the Website with a “cookie” stored in the browser for the purpose of online behavioral advertising and marketing, and to define remarketing lists based on metrics such as number of pages viewed, duration of visit, and number of goal completions. Subsequently, targeted advertising content may be displayed to the User on the Website or on other sites within the display advertising network based on their areas of interest.
Purpose of Data Use
Smyrna Pet may process the collected personal data to enable the User to benefit from the Website, to complete membership registration if applicable, to improve the services offered, to develop services, to introduce and inform about new services, to provide necessary notifications to the User in this context, to establish contact with the User, and to fulfill obligations arising from the nature of the services provided.
Such personal data may be processed within the scope of Smyrna Pet’s reporting and business development activities, and may also be used for the purpose of conducting various statistical evaluations, creating databases, and carrying out market research without disclosing the User’s identity. With the User’s additional consent, such information may be processed, stored, transferred to third parties by Smyrna Pet and its business partners for the purpose of direct marketing, and the User may be contacted to provide notifications regarding the promotion, maintenance, and support of various applications, products, and services.
Smyrna Pet may also process personal data and share it with third parties without obtaining the User’s separate consent, pursuant to Articles 5 and 8 of the Personal Data Protection Law and/or in cases where exceptions provided in the relevant legislation apply. The main instances of such cases are stated below:
Explicitly provided for by law
Where it is mandatory for the protection of the life or physical integrity of the person themselves or of another person who is unable to disclose their consent due to actual impossibility or whose consent is not legally valid; where the processing of personal data is necessary provided that it is directly related to the establishment or performance of any contract between the User and Smyrna Pet; where it is mandatory for the fulfillment of legal obligations; where the data has been made public by the User themselves; where data processing is mandatory for the establishment, exercise, or protection of a right; where data processing is mandatory for the legitimate interests of Smyrna Pet, provided that it does not harm the fundamental rights and freedoms of the User.
Data Sharing
Smyrna Pet may transfer personal data belonging to Users and new data obtained by using such personal data to third parties whose services are utilized within the scope of the Website, limited to the purpose of providing such services. In this context, Smyrna Pet may share User data with third parties such as outsourced service providers, hosting service providers, law firms, research companies, and call centers for the purposes of improving the User experience (including enhancement and personalization), ensuring User security, detecting fraudulent or unauthorized use, conducting operational evaluation research, resolving errors related to the Website or Smyrna Pet services, and achieving any of the purposes stated in this Privacy Policy or other privacy texts presented to the User.
The User acknowledges and agrees in advance that the aforementioned third parties may store the User’s personal data on servers located anywhere in the world, limited to the purposes specified above.
User’s Right to Access Data and Correction Requests
The User has the right to apply to Smyrna Pet to:
- Learn whether their personal data is being processed,
- Request information regarding the processing of their personal data if it has been processed,
- Learn the purpose of processing their personal data and whether it is being used in accordance with its purpose,
- Know the third parties to whom personal data is transferred domestically or abroad,
- Request the correction of personal data that has been processed incompletely or inaccurately,
- Request the deletion or destruction of personal data within the framework of the conditions stipulated in the relevant legislation,
- Request that the correction, deletion, and destruction operations carried out in accordance with the relevant legislation be notified to the third parties to whom personal data has been transferred,
- Object to the occurrence of a result against the person themselves by means of analysis of the processed data exclusively through automated systems,
- Request compensation for damages in the event of suffering a loss due to the unlawful processing of personal data.
The User may submit the above-mentioned requests through the methods set out in the Data Subject Application Form. Smyrna Pet may provide its reasoned positive/negative response in writing or through digital means. As a rule, no fee shall be charged for the necessary transactions related to the requests. However, if the transactions require a cost, a fee may be charged over the tariff determined by the Personal Data Protection Board pursuant to Article 13 of the Personal Data Protection Law.
The User undertakes that the information subject to this Privacy Policy and provided by the User to Smyrna Pet is complete, accurate, and up to date, and that they will immediately update such information in the event of any changes. Smyrna Pet shall bear no responsibility in the event that the User fails to provide up-to-date information.
The User acknowledges and declares that in the event they submit a request that results in Smyrna Pet being unable to use any of their personal data, they may not be able to fully benefit from the services committed to them by Smyrna Pet, and that all liability arising in this context shall belong to them.
Data Retention Period
Smyrna Pet shall retain the personal data provided by the User for the duration of the services provided, for the purpose of fulfilling the obligations arising from the nature of the services it offers.
In addition, Smyrna Pet may retain personal data for the limitation periods determined under the relevant legislation, solely for the purpose of carrying out the necessary defenses in the event of any dispute that may arise between Smyrna Pet and the User.
Data Security Measures, Commitments, and Liability
Smyrna Pet, under the conditions determined in the relevant legislation or expressed in this Privacy Policy, commits to taking the necessary technical and administrative measures and conducting the necessary audits to ensure:
- that personal data is not processed unlawfully,
- that personal data is not accessed unlawfully, and
- that personal data is safeguarded at an appropriate level of security.
In the event that links to other applications are provided on the Site, Smyrna Pet bears no responsibility for the privacy policies and content of those applications.
Smyrna Pet does not accept liability for any damages that may arise as a result of the use of personal data within the framework of the above conditions.
Changes to the Privacy Policy
Those who benefit from the services offered on the Website are deemed to have read and accepted all of these terms. Smyrna Pet reserves the right to amend the provisions of the Privacy Policy without prior notice. The current Privacy Policy enters into force on the date it is presented to the User by any means.
Privacy policy last updated: 07.04.2025
